The Fairy Hobmother is Here – Embrace It or Fear It?
So I finally got a visit from the Fairy Hobmother. The what what now? The Fairy Hobmother. Before I explain just what the hell a “Hob” is, let me explain what I’m talking about here. Some guy named Matt Mitchell goes around the blogosphere dubbing himself the Fairy Hobmother. Matt works for a UK company called Appliances Online and came up with a brilliant (or insanely ridiculous?) marketing plan. He dubs himself the Fairy Hobmother and …