USG Scores a New Brand Identity Just in Time for the Olympics
The USG Corporation has kicked off a completely new brand identity. And the company’s sure doing it with style. Yep, USG’s new brand has launched with the support of the U.S. Olympic Committee and Canadian Olympic Team Sponsorships. Considering the company’s core values — integrity, service, innovation, diversity, safety, efficiency and quality — it should come as no surprise that they’re tied closely with the Olympics. “Olympic and Paralympic athletes are known for high performance, …