The Fairy Hobmother is Here – Embrace It or Fear It?

So I finally got a visit from the Fairy Hobmother. The what what now? The Fairy Hobmother.

Before I explain just what the hell a “Hob” is, let me explain what I’m talking about here.

Some guy named Matt Mitchell goes around the blogosphere dubbing himself the Fairy Hobmother. Matt works for a UK company called Appliances Online and came up with a brilliant (or insanely ridiculous?) marketing plan. He dubs himself the Fairy Hobmother and contacts various bloggers, offering them a $50 Amazon gift card in exchange for a write-up about his site. He then visits random people who comment on that post, offering them the same deal. And so on and so on.

In short, it’s a sponsored post, but it’s disguised as a cute, fun blogging game. I applaud his creativity with this one. But I seriously have to question his execution. First off, here’s what the Fairy Hobmother looks like:

Fairy Hobmother


Okay, so it’s a male version of Tinkerbell, basically. But why the name Hobmother? Shouldn’t it be Hobfather? All that fairy dust must be causing some gender confusion here.

As for the word, “Hob,” that took a little digging. (Okay, it took a quick Google search. Cut me some slack, will ya?) Apparently there’s a double meaning to the word: It’s either a flat metal shelf in a fireplace that’s used to heat pans or it’s a magical sprite. Since the Fairy Hobmother’s online store sells all sorts of appliances (like stove tops), his name is a double entendre. And… yeah, by now I probably lost about half my readership.

Anyways, for those of you who stuck around, go ahead and leave a comment below. You never know when the Fairy Hobmother is going to pay you a visit too!

Would you want a visit from the Fairy Hobmother?


This is a sponsored post. While I was compensated for this post, the thoughts and opinions expressed in this post are my own and in no way were influenced by the company.

28 thoughts on “The Fairy Hobmother is Here – Embrace It or Fear It?”

  1. So cool that you got visited by the Fairy Hobmother – who’s site is pretty cool, BTW.
    I like your write-up on him, I learned some interesting things, too. You are so informative.
    I’d say you have now arrived!! =)

  2. I would really like this Fairy to visit me and sprinkle some fairy dust on me so I can finally find my Prince Charming! Ok……..and an amazon gc to fuel my book habit is cool too 😉

  3. I was recently visited by the Fairy Hobmother too. I had to just accept it at face value. I knew if I delved any further I’d get stuck too deep in the rabbit hole. P.S. Do fairies have antenna?


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