Books

Diving into SpongeBob Squarepants: The Art of an Undersea World

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SpongeBob SquarePants the Art of an Undersea World book cover

There’s just something special about that SpongeBob SquarePants fellow. What is it about this ridiculous looking and acting cartoon character that appeals to young kids, teenagers, adults and even grandparents? At the core, I think it has to be the pure innocence of SpongeBob himself that just makes him so very likable. Toss in a hilarious cast of sidekicks. Catchy songs. Brilliant writing. And an oddly artistic approach to the background scenery. The result? Over …

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What is PR? Unlock the Secrets with PR Confidential

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PR Confidential book with all sorts of top secret props

I’ve worked in marketing for roughly 20 years. But I still can’t answer the simple question of, “What is PR?” My friends and family work in PR at big agencies like Golin and Hunter. I’m still not totally clear on exactly what a PR team does. I mean, yes, it stands for Public Relations. That much I get. But overall, I just don’t have a full grasp of what the heck PR really is. PR …

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For Father’s Day, Give Dad Time to Do These 5 Things

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Father's Day Gift Ideas

This post is sponsored by Grand Central Publishing. All thoughts and opinions expressed in this post are my own and were not influenced by the company. I became a father when Jason was born (see what I did there? Jason Bourne fans will appreciate that!) more than 14 years ago. To say I had no idea what was coming next would be an understatement. No matter how many books you read, conversations you have or …

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13 Reasons I Just Can’t Look Away from Lemon Snicket’s Unfortunate Events

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Lemony Snicket #ASOUE

From the very opening of Netflix’s original series Lemony Snicket’s A Series of Unfortunate Events, viewers are told to look away. A deadpan narrator practically begs and pleads with us to watch no more as an endless series of unfortunate events awaits three beautiful children. No happy ending. No good to counter the bad. Just look away. Of course, like most humans, when you’re told to look away, what do you do? Yeah, you look …

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Attending My 16-Year-Old Nephew’s Book Signing

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This weekend was a pretty darn good one. Gorgeous weather. The Yanks crushed the Red Sox 14-4. Marvel’s DareDevil came out on Netflix. Oh, and I attended a book signing for my 16-year-old nephew Matthew. Yep, I’ve written about Matthew’s book Amazing Aaron to Zero Zippers: An Introduction to Baseball History before. A huge baseball fan, particularly of classic baseball history and trivia, Matt put out an entertaining and info-packed book from Summer Game Books. …

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