I’ve worked in marketing for roughly 20 years. But I still can’t answer the simple question of, “What is PR?” My friends and family work in PR at big agencies like Golin and Hunter. I’m still not totally clear on exactly what a PR team does. I mean, yes, it stands for Public Relations. That much I get. But overall, I just don’t have a full grasp of what the heck PR really is. PR …
This post is sponsored by Grand Central Publishing. All thoughts and opinions expressed in this post are my own and were not influenced by the company. I became a father when Jason was born (see what I did there? Jason Bourne fans will appreciate that!) more than 14 years ago. To say I had no idea what was coming next would be an understatement. No matter how many books you read, conversations you have or …
From the very opening of Netflix’s original series Lemony Snicket’s A Series of Unfortunate Events, viewers are told to look away. A deadpan narrator practically begs and pleads with us to watch no more as an endless series of unfortunate events awaits three beautiful children. No happy ending. No good to counter the bad. Just look away. Of course, like most humans, when you’re told to look away, what do you do? Yeah, you look …
This weekend was a pretty darn good one. Gorgeous weather. The Yanks crushed the Red Sox 14-4. Marvel’s DareDevil came out on Netflix. Oh, and I attended a book signing for my 16-year-old nephew Matthew. Yep, I’ve written about Matthew’s book Amazing Aaron to Zero Zippers: An Introduction to Baseball History before. A huge baseball fan, particularly of classic baseball history and trivia, Matt put out an entertaining and info-packed book from Summer Game Books. …
I recently told you guys about Laura’s Journey to the Stars. It’s an incredibly cute and sweet storybook app that tells an imaginative tale in a truly interactive and engaging way. Well, now I’m back to tell you about the follow-up story Laura’s Star and the Dream-Monsters! The same wonderful features from the first edition are all there in Dream-Monsters, but with a whole new take. What do I mean? Well, besides a completely fresh …
