Star Wars Invades Breakfast with #CerealWars



“Use the fork, Luke.” Sorry. That joke’s a little Forced, isn’t it?

And it really makes no sense in this instance because I’m talking about breakfast cereal. You don’t eat cereal with a fork. A spoon, yes. Fork? No. But “Use the spoon, Luke” doesn’t quite get the same set of laughs. Or eye rolls.

Anyways, cereal. Raise your hand if you remember being a kid in the supermarket walking down cereal aisle. It’s a lucky day because mom is letting you pick out the cereal this time. Sooooo, do you go with the nummilicious chocolatey ones? Or the funky-fresh colored marshmallows? Maybe you end up going with the ones with the character shapes? Uh uh. None of that matters one bit.

So what do you go ahead and pick? Yep, the one with the coolest toy inside. It’s okay, you can admit it. I know that’s how I used to pick ’em! How cool was it to rip open that box and shove your hand all the way to the very bottom of the box just so you could pull out that little plastic toy… along with half the cereal.

I’m super psyched to see that Big G (That’s “General Mills” for my un-hip readers our there) is bringing that old mystery back to the cereal aisle! That’s right, you can now get 1 of 8 Star Wars character pens inside specialty-marked boxes ofย Honey Nut Cheerios, Cinnamon Toast Crunch, Reeseโ€™s Puffs, Golden Grahams, Cocoa Puffs, Trix and Lucky Charms!

I was sent a set of 7 pens (no Clone Trooper sadly) to get my Star Wars mojo going!


It took the kids all of eight seconds to realize that the ones with the colored lightsabers actually have matching color ink! Darth Vader with his red lightsaber lets you scribble love notes to Padme in red ink! Little Yoda with his fluorescent green lightsaber features green ink for when you write down all those witty proverbs. Poor Chewie and Jango Fett don’t have lightsabers but they do have black and blue ink, respectively.

After testing the ink, I got to the real work. Playtesting these suckers!

Star Wars Cereal Wars
Yes, I’m fully aware of the paradox of Anakin fighting Darth Vader, thank you very much.

Ryan tried to hone in on my action before I was finished!

Cereal Wars pens
Doesn’t he know I’m working here?

I finally relented and let Ryan in on the fun.

Cereal Wars
“Pew pew pew!” “Uh, daddy, lightsabers don’t shoot things.”

What’s even more fun about this whole Star Wars Pens event is that the Big G has created a special website dedicated to… Cereal Wars! This site… well, it’s actually kind of like something I probably would’ve created when I was a kid. If, y’now, they had the Internet back then. And I had some video editing talent, that is.

You can see some of your favorite Star Wars movie scenes recreated with… yeah, Star Wars pens. It’s bizarre. It’s absurd. And some of it’s pretty darn funny.

What does the Death Star and fruity Trix have in common? What does Darth Vader eat for breakfast? Why should you never invite Chewbacca over for some cereal? Check out the Cereal Wars website and watch a number of really well made (and funny!) short video clips to get the answers to those probing questions!

You can even fill out a form requesting which of your favorite Star Wars scenes should be recreated with these Star Wars pens!

Oh, while Allie was out shopping today with the boys, she caught the promotion so she picked up a box of Cocoa Puffs! I mean, who isn’t cuckoo for this stuff?

#Cereal Wars
The ultimate chocolatey experience with a mystery Star Wars pen. Note: Hands not included.

Be sure to check out Cereal Wars today! If there’s one thing the Empire and the Rebel Alliance can agree on, it’s that cereal is a great way to start your day! Just don’t ask them about 2% versus whole milk…


Besides submitting your own ideas for Cereal Wars: Edible Episodes, you can enter a giveaway to win 1 of 5 Star Wars collectibles! Punch it over to Cereal Wars for all the details. Lightspeed recommended.


ย Cereal Wars: The Edible Episodes

21 thoughts on “Star Wars Invades Breakfast with #CerealWars”

  1. My son is so into Star Wars now, he would LOVE these! He is almost four, he says “Jaw, jaw” (he can’t say is r’s well, lol), Jar jar is his favorite character ๐Ÿ™‚ And he would probably want to know where Lia was, because he doesn’t get that there are newer movies, he is into Luke Skywalker and he totally digs Yoda ๐Ÿ™‚

  2. I didn’t see any Cocoa Puffs with the special Star Wars sign when I bought cereal last week, I’m going to have to go back and check! We haven’t had Cocoa Puffs in ages and I want more pens! LOL!

  3. This is great! I am going to be checking out some of these cereals now so I can get a few of those neat pens! Thank you for sharing!

  4. Lucky Charms is my favorite cereal and I LOVE Chewie so now I’m going to have to go buy a few boxes. Okay, guess I’ll get a few of the other sugary cereals for my kids too. lol Love the photos.

  5. My mom used to buy those huge bags of off brand cereal, and huge boxes of corn flakes. It was a very unusual treat to get an actual box of sugary cereal. But, I can remember buying the cereal with the toys in the box for my own kids. I always had to buy three boxes.


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