Think Pink: It’s Breast Cancer Awareness Month

Besides being home to Halloween, the 2nd coolest holiday ever (What? It’s tough to beat Arbor Day!), October is officially Breast Cancer Awareness month. So before we’re inundated with colorful costumes and tri-colored candy, we first need to think pink.

I just love how each year, more and more companies get behind various BCA campaigns, offering pink-colored products whose purchase will result in a donation to various Breast Cancer charities. I’m hoping to spotlight a ton of them this year, so be on the lookout for lots of pinkalicious posts from me.

My favorite part of BCA month though is watching all the NFL games. It’s just awesome and a bit hilarious to see so many huge, 300-pound linebackers in full football gear, sporting bright pink shoelaces or mouth guards. It really is amazing how national sports teams are really getting in on the awareness action.

I’ve already shared the story of my mother’s history with breast cancer, so I won’t repeat it here. But I’ll quickly just talk about my wife. Allie loves running. She loves creating running playlists too. “If you just get the right song with the right beat, you can run for hours and hours,” she’ll constantly tell me. Yeah, that and a few extra pairs of lungs and maybe I can make it more than 15 minutes.

One of her favorite songs though is Melissa Ethridge’s heartfelt and inspirational tune “I Run for Life.” I don’t know how you can hear this and not want to put on your running shoes and hit the pavement. Even if you’re the worst runner in the world, like me. It’s a powerful tune made all the more meaningful by Melissa’s own experiences with the disease.

 Learn more about National Breast Cancer Awareness Month

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